Pay per Click advertising is one way of driving instant traffic to your website to produce desired action, leads or online purchases.
When an advertiser’s target keywords are typed by users on search engines like Google, Bing and Yahoo!, ads appear on top, below, or alongside organic search results. Ads also appear on Facebook to users who fall under defined categories in a Facebook ad campaign. Depending on the campaign settings, ads may also appear on various sites that are part of Google, Bing and Yahoo networks. The beauty of this Internet advertising model is that cost is only incurred when a user clicks on the ad.
With optimisation techniques such as keywords refinement, quality score management, bid management, geo-targeting, ad scheduling, ad copy optimisation via continuous A/B testing and analysis, cost per click can potentially go down and conversions increase dramatically.
We also provide Google AdWords remarketing to make those who already visited websites via ads across the Google display network, visible.
- Gain instant targeted traffic
- Pay only for clicks
- Immediate conversions and ROl analysis for campaign improvements
Included in the packages:
- Account Setup, Keyword and Research
- Campaign Management and Optimisation
- Landing Recommendation and Mock-up Design
- A/B or Split Testing
- Campaign Monitoring and Analysis
- Google Analytics
- Monthly Reporting
- Google AdWords (including AdWords Remarketing)
- Yahoo! Bing Network
- Facebook Ads